Born in the USA in 1969, Spike Jonze made honed his creative talent known by doing the photography (and producing) for various extreme sports magazines, his career really began in advertising, creating various award winning adverts for Adidas and Ikea before moving onto music video, television (co creator of 'Jackass' and executive producer) and feature film directing (has academy award nominations for directing and producing and is a common collaborator with regarded screenwriter Charlie Kauffman . He has created videos for R.E.M, beastie Boys, Bjork, Fatboy Slim and many others, his work focusing on the surreal and counter culture, one of his most highly regarded works, and arguably one that out him on the map was his video for Fatboy Slims "Praise You", the use of improvisation and handheld camera work was a stroke of genius that encapsulated the coming voyeuristic media that is shown on youtube and all over the web today. The dance inspired a documentary about Jonze's alter ego, the leader of the improvisional dance group and the troupe performed the dance live at the MTV Music Awards. Spike Jonze is most definitely seen as an icon for todays media creating interesting and innovative products. Today he continues to work at exactly what he is good at, producing the Jackass films and continuing to add heralded music videos to his repertoire, most recently for the rebirth of the Beastie Boys and for Kanye West and Jay Z's new single Otis.
Tuesday, 6 December 2011
Music Video Director Study - Spike Jonze
Born in the USA in 1969, Spike Jonze made honed his creative talent known by doing the photography (and producing) for various extreme sports magazines, his career really began in advertising, creating various award winning adverts for Adidas and Ikea before moving onto music video, television (co creator of 'Jackass' and executive producer) and feature film directing (has academy award nominations for directing and producing and is a common collaborator with regarded screenwriter Charlie Kauffman . He has created videos for R.E.M, beastie Boys, Bjork, Fatboy Slim and many others, his work focusing on the surreal and counter culture, one of his most highly regarded works, and arguably one that out him on the map was his video for Fatboy Slims "Praise You", the use of improvisation and handheld camera work was a stroke of genius that encapsulated the coming voyeuristic media that is shown on youtube and all over the web today. The dance inspired a documentary about Jonze's alter ego, the leader of the improvisional dance group and the troupe performed the dance live at the MTV Music Awards. Spike Jonze is most definitely seen as an icon for todays media creating interesting and innovative products. Today he continues to work at exactly what he is good at, producing the Jackass films and continuing to add heralded music videos to his repertoire, most recently for the rebirth of the Beastie Boys and for Kanye West and Jay Z's new single Otis.
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