This music video for hip hop artist Kid Cudi is a personal favourite. The combination of the standard (though oddly humorous) real world photography and the complicated, surreal and subverting animation makes for a visual treat. It abides by the rules of Music Video, creating apt visual metaphors for the lyrics (however vague) and paints a picture of a hip hop artist confused by his own success, portrayed as living in a strange world of surreal success and crushing banality. The animation is clearly the most groundbreaking aspect of the video, despite the bright colours and characters the animation still feels adult, most probably because the animation is stripped on and off giving the viewer a distorted vision of reality.
No comments:
Post a Comment